Cut through all the jargon and buzzwords.
Honest, practical marketing advice to increase revenue through strategic customer engagement campaigns.
SANFAN - Building meaningful Connections
We believe that the fundamental principle of successful Marketing has not changed since people first exchanged goods or services in some of the earliest recorded marketplaces over 8,000 years ago.
MARKETING = INSPIRING A CONNECTION.
From cleaning products to luxury items, people buy from a brand or person they “connect” with.
This connection can be based on numerous quantifiable or purely psychological factors, including quality perception, emotional sentimentally, inspirational FOMO (fear or missing out) etc.
SANFAN’s expertise lies in our innate ability to quickly identify which revenue building “connector(s)” will drive success for the product, service, person or business we are working with.
Marketing Services
We provide a extensive range of marketing services. Our Team has global experience building brands, driving multi-channel campaigns and delivering measurable growth for businesses across a wide range of sectors. We have delivered success to organisations ranging from ASX-listed multi-nationals, SaaS start-ups, SMBs and everything in-between.
Brand strategy & identity
Every business can benefit from a sound marketing plan. Brand development, rebrands and visual identity design, from logo creation through to full brand guideline rollouts.
Digital marketing & SEO
The digital landscape is always changing and evolving. SANFAN works with you to identify the right social mix for your business. SEO/SEM strategy, Google Ads and Meta campaigns, and website optimisation across WordPress, Wix, Sitecore, GoDaddy and custom CMS platforms.
Content & Graphic Design
There will come a time in your business or personal promotion when you want to outshine the competition. Adobe Creative Suite production (InDesign, Photoshop, Illustrator, After Effects, Premiere Pro) for print, digital and video content.
Email & CRM campaigns
End-to-end eDM strategy and execution using Hubspot, Mailchimp, Campaign Monitor, Zoho and other CRM platforms.
Social media management
Strategy, content creation and engagement across LinkedIn, Instagram, Facebook, TikTok, Threads and Twitter/X, including SproutSocial-driven automation and reporting.
ROI performance tracking
Google Analytics (GA4 and Universal), UX/UI review with improvement metrics, Metaverse optimisation and data-led reporting to deliver ongoing engagement optimisation to achieve your success metrics and KPI's..
The SANFAN 3C™ Method
01
CONTEXT
SANFAN has worked with brands from across the globe, and understands the nuances behind how specific words, or phrases can make a huge difference to a campaign's success.
02
CLARITY
What does success look like? This is the first question SANFAN asks our clients. Until this can be clearly defined then it is unlikely that any marketing strategy will result in a positive outcome.
03
COMPREHENSION
Do your customers understand the full range of services or products available from across your business – SANFAN’s forensic marketing techniques often discover additional revenue opportunities from current processes.
